King's Daughters Headshot _Ginnie Johansen Johnson Sarah Johnson.jpg


As a King’s daughter, you are a cherished member of God’s royal family. You are a receiver of perfect love from the Father, salvation through Jesus, and unlimited power through the Holy Spirit. You are created to live “regally in reality” with unshakable identity, radiant joy, and kingdom purpose in Christ from sunup to sundown!

Over the last 22 years, the Lord has called us to share the King’s daughters message with women and girls. It all started in 1996 when a dear friend gave Ginnie a little note with Psalm 45:13, “The King’s daughter is all glorious within.” Ginnie had an immediate revelation of her identity in Christ as a King’s daughter––and a passion to tell the world. 

In 2010, we joined together as a mother-daughter team to co-write our first book, Trading Up for a King’s Daughter, and co-design our Regal Lifestyle Collection. Now, we now have eight series of Scripture inspired fine art, seven Trading Up books, several notecard collections, two albums of original music, and more. We have also traveled the world doing speaking engagements and pop up shops.

Everything we create inspires women and girls to live with unshakable identity, radiant joy, and kingdom purpose as a King’s daughter in Christ. We give God all the glory for what He has done, is doing, and will do through this endeavor.


Ginnie Johansen Johnson

Photo Credit:  Peter Hellberg

In 1988, the Lord called Ginnie Johansen Johnson to “trade in” her worldly identity as a successful fashion designer and “trade up” to her regal identity in Christ as a King's daughter.

“Praise God for His relentless pursuit to transform a stressed out high achiever into one of the happiest receivers in Christ,” says Ginnie. 

"After this process, I wanted to share with women and girls their identities as a King's daughter. So I took all the truth I was learning and expressed it in creative ways- through art, music, illustrations, and written materials. I started with my three girls and shared with my friends, neighbors, Bible study, and even strangers!

Eventually, I had an A-Z Regal Lifestyle Collection on my hands and a desire for King's Daughters to reach more women. By divine intervention, Sarah joined me in 2010 and we have been developing King's Daughters ever since." 

Sarah Johnson

Photo Credit:  Mitya Ku

During Sarah Johnson’s senior year at the University of Texas, the Lord spoke to her: “Go back to Dallas and I will send you all over the world.”

"When I got back to Dallas, I started helping my mom write our book, Trading Up for a King's Daughter. I had grown up seeing her passion for the message and wanted to see her vision come to reality. After a few months, King's Daughters became my passion and calling.

"The Lord started giving me songs that complement the chapters of our book. It has been one of my greatest joys to receive these songs from the Lord and share them with others," says Sarah.

She is now a co-author and graphic designer of their Trading Up book series, fine artist, speaker, and singer-songwriter who has recorded three albums. The Lord has given Sarah a passion to use her creative talents to encourage young women to live with unshakable identity, radiant joy, and kingdom purpose as King’s daughters in Christ.


Celebrating Women and Girls
as King’s Daughters with
Truth + Beauty